Rod Stewart's girlfriend Penny Lancaster has been dropped as the face of lingerie company Ultimo.
According to The Sun, Lancaster is being dropped because she's not well known enough outside the UK.
Lancaster, 32, has modelled their underwear for the past year after signing a £200,000 (€290,000) deal.
A company source said: "Penny has got the company some great publicity in the past year. But we felt we needed someone who has a bigger international profile.
"Penny is a very sexy girl, but isn't known outside England. We will be announcing a very big-name replacement for her shortly. We know who we want to front the campaign but the deal hasn't yet been finalised."
Lancaster launched Ultimo's Miracle Body range last August, and the company were inundated with orders worth £1m (€1.4m).
The range became so popular there was a waiting list as the firm struggled to meet demand.
Ultimo boss Michelle Mone told The Sun: "The company is moving on."